Skeleton to content
Shimmer while it loads, then it resolves.
Lab · Motion
Animation is how a website shows personality. Type that arrives with energy, particles that find their shape, a page that builds itself as you scroll. Play with all of it here.
Kinetic studio
Eight kinds of kinetic type, built letter by letter. Change the words, the motion, the look and the speed, and press Play.
Hello Paphos
Your device asks for reduced motion, so this stays still until you press Play.
Particle logo
Thousands of tiny points form your letters and scatter when you touch them. This is how a logo can react to the person looking at it.
Move your mouse through the letters, or tap to scatter them. They always find their way back.
Scroll story
Scroll slowly. The page builds a screen in front of you, driven by nothing but your scroll position.
Every screen starts as lines on a page: structure first, so nothing is decorated before it is understood.
Then brand colour and light give it a face, with contrast checked as we go.
Real words and real prices replace placeholders, and each piece arrives in its own time.
Last comes the polish: depth, light and the small motion that makes it feel alive.
Feel the curve
The same movement can feel cheap or expensive depending on its curve. Drag the handles, try a spring, and watch three things move the same way.
Drag the two handles, or type exact values.
cubic-bezier(0.22, 1, 0.36, 1)Patterns
Six everyday details we like to get right: loading, decoding, counting, lighting, flipping and staggering.
Shimmer while it loads, then it resolves.
Hover or focus the word.
Sample numbers that earn their entrance.
A highlight that follows the cursor.
A 3D turn between two faces.
Items arrive one after another.
In the wild
Short vertical reels for social media, from a coffee ritual to a party teaser. Tap one to watch.
How we use it
Animation is easy to overdo. These are the rules we keep, whatever the project.
Everything respects reduced-motion settings, and nothing loops forever without a reason.
We animate transforms and opacity, not layout, so phones stay at a steady frame rate.
Motion should explain, guide or confirm. If it only decorates, it goes.
Timing and easing decide whether a site feels cheap or expensive, so we tune them by hand.
Questions
Not when they are built properly. We animate transforms and opacity, which phones handle smoothly, keep files small and pause anything off screen.
Respecting them is part of the job. When a visitor's device asks for reduced motion, the website calms down and still works completely.
Used with purpose it is a signature: a headline that arrives with energy, a number that counts up, a button that answers back. Used everywhere it is noise, so we choose carefully.
Yes. We make motion for websites and also short vertical reels for social media. Some of ours are on this page.
Not always. A calm, clear website often wins. Motion earns its place when it explains something, gives feedback or gives your brand a personality.
Ask the librarian
Tell us about your business. We will suggest motion that fits, from a single animated headline to a full set of reels.
Hi, I am the G&B assistant. Need help choosing a website?